MARKETING PROGRAM

We market each property aggressively, both in print advertising and on the internet. Your property will be advertised in various areas depending on its location and type.

We are constantly seeking out new advertising opportunities and continuously expand the number and type of publications and websites used to advertise your property.

This is the plan of action in marketing your property from start to finish:

1. At the time you sign the listing contract, your agent will take measurements and pictures of your property.

2. “FOR SALE” signs will be placed on your property in strategic locations.

3. Within 72 hours of signing the listing contract, your property will be placed on two MLS systems (Twins Cities Area and Northwestern WI), our company website, and on REALTOR.com.

4. You will then be sent login information to BookaShowing.com so that you can monitor all showing activity and buyer/agent feedback on your property.

5. Depending on your property type, it may also be placed on usaland.com, as well as several other websites.

6. By request, a virtual tour can be developed of your property.

7. Your property will be discussed at the next weekly sales meeting, and an agent tour may be scheduled.

8. Our agents will call prospective buyers that they believe may be interested in your property; showings will be set with any interested prospects.

9. At any time, an Open House can be scheduled to increase buyer traffic through your home.

10. Your property will then be advertised in various print publications and updated as needed until it sells.

Our goal is to sell your home quickly, keep you stress-free and provide all of the services needed in the process.

Following is a summary of the internet and print marketing that is done with each property:

Internet Marketing - The internet has become the most important advertising tool available in marketing real estate. Virtually every buyer with access to the internet will spend hours online searching for properties that fit their needs. Because of this, we spend significant time and money in online advertising of your property. Some of the places that your property will be advertised are:

     • 2 Regional MLS Systems: Every property we list is first marketed on two regional MLS systems which are focused in both the Eau Claire and Twin Cities Metro Areas, which helps get your property in front of millions of real estate agents and buyers.

     • WeissChoice.com: Your property will be placed on our website which is used daily by people searching for properties like yours. In addition, our website is service oriented, allowing buyers to search the entire MLS for properties, which increases traffic and users, thus increasing your property’s visibility.

     • REALTOR.com: Your property will gain national exposure on REALTOR.com, the premier real estate website used by millions of people every day. Buyers consistently use this website as a first stop when searching for properties.

     • Wisconsin Ag Connection/USAgNet.com: Daily source of agricultural news, weather, markets, auctons & real estate on the Web.

Other websites used for advertising on a regular basis include:

     • LandandRanchSales.com – featuring farms and other kids of rural properties
     • LakeHouse.com – featuring waterfront and vacation properties
     • StarTribune.com and TwinCities.com – gets your property in front of millions of buyers in Minnesota and Western Wisconsin; and
     • Local websites such as DunnConnect.com and Chippewa Valley Online
     • Craiglist.com
     • Walmart.com
     • LoopNet
     • Co-Star

Print Marketing - Print marketing is also an important tool in getting your property in front of potential buyers. We advertise in dozens of publications on a regular basis and continuously seek out new places to market your property. Depending on location and type, your property may appear in any of the following publications as well as many others:

     • Major News Publications such as the Eau Claire Leader-Telegram, Milwaukee Journal-Sentinel, Chicago Tribune, Rochester Post-Bulletin, Minneapolis Star Tribune and the St. Paul Pioneer Press;

     • Specialty Publications such as the Dunn County Homes Magazine, River Valley Real Estate Guide, Today’s Real Estate, Wisconsin State Farmer, AgReview, Wisconsin Outdoor News, and The Country Today;

     • Local Publications such as The Courier Wedge, Mondovi Herald, Dunn County News, Buffalo County Journal, Wabasha Herald, and the Pierce County Herald; and

     • Local Shoppers such as the Ad Delite, The Tradin’ Post, The Ellsworth Shopper, Star Shopper, Valley Shopper, and The Dunn County Reminder & Shopper.

Other Marketing - We have partnered with International Relocation Services, a relocation referral service that provides services to buyers who are planning to move to a new area. International Relocation Services refers buyers looking to move anywhere in Pepin, Pierce, Dunn, or Buffalo Counties to our firm. As a result, we have an increased number of buyers to whom we can market your property. In addition, we can provide a valuable service to people who are planning to move out of the area by referring them to an International Relocation Services member in their new area. For more information about these services, please see our Relocation Services page.